When you think of longevity, class and impact in the Nigerian entertainment industry, one name echoes across generations — Innocent Ujah Idibia, better known as 2Baba. And once again, the African Queen hitmaker has shown that greatness doesn’t fade — it only evolves. In a significant and strategic move, the Governor of Benue State, Rev. Fr. Hyacinth Iormem Alia, has officially appointed 2Baba as the Technical Adviser on Entertainment and Community Outreach for the state.
Let that sink in.
This isn’t just about star power or celebrity clout. This is about influence being channelled for impact — and no one fits that bill better than 2Baba. With decades of experience in music, philanthropy and advocacy, 2Baba is the kind of leader who knows how to connect with people from the trenches to the top.
From the picture taken during the appointment ceremony — with dignitaries smiling, confidence exuding from all corners — you can tell this isn’t a ceremonial role. This is the beginning of something fresh. Something Benue State has needed for a while now: a bridge between entertainment, culture and community development.
Let’s be real. 2Baba has always repped Benue — in lyrics, in voice, in action. But this? This is coming home to build. This is roots meeting wings. He’s not just giving back; he’s digging deep to shape a new narrative for creatives, youth and communities in his home state.
We’ve seen how entertainment has become a major driver of youth engagement and economic empowerment across Nigeria. Lagos did it. Port Harcourt did it. Abuja did it. Now, it’s Benue’s time — and with Tu Baba on board, the vibe is right.
This appointment sends a powerful message: talent is not just to be celebrated; it’s to be harnessed for development.
As someone who’s been blogging for over a decade, I’ve seen announcements like this come and go. But there’s a different energy around this one. 2Baba has never been the type to just lend his face — he lends his heart, his effort and his platform.
To Governor Alia, this was a brilliant call. To the entertainment ecosystem in Benue, brace up — you’re about to witness a serious shift. And to 2Baba, this is your moment. Again. And you’ve earned every bit of it.
Congratulations, Tu Baba. It’s time to come home and develop Benue.
— Written by a blogger who’s seen stars rise, fall, and rise again — and this one right here is evergreen.
